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The basics of domains and how to
choose the best one..
A domain name is a combination of two
parts. The parts consist of the actual name created, and it's
extension. The name can be anything that is not already taken
by another webmaster. A name with extension is considered
to be the second-level domain (SLD). The SLD is commonly refered
to as the readable version of an Internet address. An extension
by itself is the top-level domain.
Top Level Domains defined by type:
General Domain Extensions:
- .com - typically used for commercial
purposes
- .net - often applied to internet
service providers
- .org - common for nonprofit organizations
- .eu, .us, .ca - Specific country
extensions
Eligibility Required Extensions:
- .edu - must be an accredited educational
institution
- .gov - United States government
departments only
- .mil - U.S military extension
Second Level Domains defined by content:
Relevance to Site Content
The most important issue to consider
when choosing a domain name is it's relevance to the website
contents. Having a domain name that matches the website is
key to attracting visitors. Domain names provide webmasters
their first opportunity to market the web sites. The chosen
name is the first thing potential visitors will see. The goal
is to get surfers to choose your site among the many options.
Create a connection between the name and site content!
Keyword Inclusion
The keywords of any web site are huge
factors in determining where the site will be found during
engine searches. Search engines will categorize domains based
on the cached text of the website. This text contains the
keywords of the site. SEO Tip: Incorporate keywords into
the domain whenever possible!
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